My Listings

Selling

selling process

1. Identifying Needs / Goals

Every buyer and seller has unique needs. I start by understanding your priorities—whether it’s:

  • First-time home purchase
  • Upgrading for a growing family
  • Investment for wealth growth
  • Downsizing or retirement planning
Through a detailed discussion, I identify your must-haves (location, budget, features) and recommend properties that truly match your goals.

2. Past Transactions & Current Market Price

By reviewing past transactions in your area and comparing them with current market prices, I can give you a clear picture of where your property stands. This comparison helps to determine whether your property is priced competitively and how it stacks up against similar properties in the same location.
  • Past Transaction Analysis – Compare historical sales with current market trends.
  • Competitive Market Positioning – Ensure your property is priced right for fast, profitable sales.

3. Indicative Bank Valuation

Understanding your property’s value is the first step in making informed decisions. I provide an indicative market value to give you a sense of what your property could be worth in today’s market. Additionally, I’ll help with the bank valuation process, which is important for securing financing and ensuring that your property’s value aligns with loan requirements.
  • Bank Valuation Guidance – Get an accurate estimate for financing and negotiations.

4. Asset Progression Financial Calculations

I’ll work with you to calculate how your property’s value has progressed over time and project potential future gains. This includes reviewing past performance and factoring in current market trends, so you can make smarter decisions about selling, buying, or holding onto your property for future appreciation.

5. Timeline for Sale & Purchase

Having a clear timeline for both selling and purchasing is crucial for managing your expectations and ensuring that everything moves smoothly. I’ll guide you in setting realistic goals for when to list your property, schedule viewings, close the deal, and find your next home. With a clear timeline in hand, you’ll feel more in control and confident throughout the process. We’ll try not to move twice!
  • Plan optimal listing & viewing schedule
  • Coordinate smooth transactions (sell first, then buy—or vice versa).
  • Avoid costly overlaps or temporary rentals.

6. Determine Asset Progression Strategies

Once we understand your property’s value and how it’s progressed, I’ll help you craft a strategy for your next move. Whether you’re looking to sell and upgrade, hold onto your property for further growth, or explore other investment opportunities, I’ll guide you on the best course of action to maximize your property’s value and returns.

  • Forecast future appreciation based on market trends.
  • Strategic advice on when to sell, hold, or reinvest.

7. Property Valuation Report

This Property Valuation Report provides a comprehensive overview of your property, designed to help potential buyers get a clear and detailed understanding of what it offers. Inside, you’ll find essential information such as:

  • Floor plans & site layouts
  • Unit mix (for condos)
  • Key features & USP highlights
  • Amenities breakdown (pools, gyms, etc.)
  • Competitor price analysis
This detailed report is designed to give potential buyers all the information they need to make an informed decision, allowing them to see the true value of the property before committing.

marketing strategies

PropertyGuru Turbo Ads

  • Premium visibility – Your listing ranks above competitors.
  • Higher click-through rates – More inquiries = faster sale.

Mailers / Flyers

  • Eye-catching designs – Distributed in your estate or via mail.
  • Hyper-local targeting – Attract neighbors looking to upgrade.

Social Media Marketing

  • Facebook & Instagram campaigns – Reach motivated buyers.
  • Virtual tours & video walkthroughs – Engage overseas/in-town buyers.

VR 3D Tour

  • Immersive virtual viewings – Buyers "walk through" remotely.
  • Digitally staged photos – Empty spaces look move-in ready.

Home Staging / Virtual Staging

First impressions matter, especially when selling property. With home staging, we transform your property into a beautifully designed, inviting space that buyers will want to call home. For a more cost-effective option, virtual staging can digitally enhance photos of your empty spaces, making them look fully furnished and styled to appeal to a wider range of buyers. Either way, we’ll make sure your property looks its absolute best.

Newspaper

Traditional media still has its place in a comprehensive marketing strategy. Whether it’s a property feature or a special sale, newspaper ads can help you reach a wider audience. We craft compelling newspaper advertisements that deliver your message clearly and effectively, reaching local buyers who may not be as active online but are still in the market for a new home.

Video Marketing

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Nigel Aw – Singapore Real Estate Consultant


450 Lorong 6 Toa Payoh, APAC Centre ERA Realty Network Pte Ltd, Singapore 319394

Real estate solutions with strategy, integrity, and results – from your trusted ERA advisor, Nigel Aw.

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